Thursday, September 15, 2011

the shop from a fathers prospective....

one of the things i love most about my work is the relationships i have formed over the last five years. i will never forget many of my clients who have become friends. an older lady, a college student.. a neighbor. rarely do i make a connection with the father of my clients. they often are unseen supporters, sometimes not by choice and only recognizable by the name on the amex card.
one family in columbia is different. dad always brings the girls to shop for special events. i like that. dad being apart of something that can make a daughter feel beautiful, special and unique. i never had this having grown up with out my father and always wondered what it would have been like. one day, in a far away time, id like to have a family with someone who would interact with our daughters this way.

larry sent me one of my favorite emails i have ever received:
his experience with laroque spanning the last few years.

i wanted to share it with you.

A Place Called LaRoque

I first came to meet Annabelle, the proprietor, fashion designer, seamstress, marketing department, floor manager for sales, and chief cook and bottle washer for LaRoque on a rainy spring afternoon in 2008.

We had fished the entire pond of Columbia’s spring fashion offerings and were driving home disappointed and empty handed, our moods as grey as the overcast sky when we spotted a baby blue and white striped seersucker sundress in the rain streaked window of a place called LaRoque on a street called Devine.

“I’ve never noticed that boutique before,” my fifteen year old daughter commented from the passenger seat.

“Me either. Want to give it a try?” said yes in a voice tinged with despair. We were shopping for a party dress that she could wear to the high school graduation celebration of her older sister and we were running out of time.

we parked around back and hugged the building for shelter against the May shower until we got to the front door which we pushed open only to find ourselves standing in the entrance of an upscale women’s intimate apparel shop. My daughter and I exchanged questioning glances before spotting what was either a large closet or a small shop off to our right and in its plate glass window the dress we had seen from the street.

“Hi. Welcome to LaRoque,” a petite, pretty, young woman greeted us from what I would come to understand was not a closet but a studio. My recollection is that the young woman, who introduced herself as Annabelle, was simultaneously smiling and talking around the pins she was holding in her mouth while expertly guiding a pair of seamstress’ shears through some richly colored patterned material on its way to becoming a fashion statement. Several hand tailored dresses crowded the walls in competition for space in the confined area allotted to LaRoque. And that, as they say, was the beginning. She tried on the seersucker dress. Annabelle fitted it for a slight alteration and when She walked into the graduation party a few days later wearing her LaRoque original there was no shortage of compliments on her dress.

Time passed and when the need came for something to wear for my oldest to go to sorority rush we found ourselves back in the studio shop on Devine. On another occasion, when the question was a little black dress, the answer was Annabelle’s, as I had come to think of it. And over time LaRoque outgrew its corner window closet space and occupied the entirety of the building.

It was only natural then that when, three years later, when my youngest was preparing for her sorority rush we, along with sister as her fashion consultant, sought out the Queen of Southern haute couture. By this time, Annabelle’s designs had spread far beyond Devine Street, past the city limits of Columbia, over the borders of South Carolina and even to the venerable pages of the New York Times. It was nice to think we could say “we knew her when”.

it was mid-afternoon in mid-August when I found a parking space in front of Annabelle’s business neighbor, a Greek restaurant called Devine Foods. Once inside Laroque, there was Annabelle dressed in a pair of black runway shorts and coordinated top. I have always thought Annabelle is easily the best advertisement for her clothing line. Reprising the role in which my daughter and I had first seen her, Annabelle welcomed us while deftly brandishing a sewing needle loaded with thread that she was using to make final alterations to a garment. It occurred to me that Annabelle is a perpetual motion, multi-tasking machine.

Adorning the interior walls of the boutique were the results of the creative side of the proprietor’s brain in the form of dresses, skirts and blouses clustered on display hangars like small groups of friends flocking together in girl talk. In the studio birthplace area of LaRoque, Annabelle stood among a scattering of hounds tooth, black and white checked skirts that she was packaging for shipping and that would soon enough adorn the comely waists of fashion conscience women and girls at college football games on Saturdays and church on Sundays during the autumn season ahead.

A visit to LaRoque is more than a shopping trip. It is a social outing. While my daughters poured over the new styles, I took a place on a love seat across a coffee table from a young woman Annabelle introduced as Mama April who, although it would turn out was pregnant, had been dubbed “Mama” long before by Annabelle in that peculiar way Southerners have of adopting close friends as family by referring to them as Aunt so-and-so or Uncle this or that. It is a term of endearment. My children were ten and twelve before they discovered the wives of my best friends whom I always referred to as Aunt Gail and Aunt Karen had no branch on our family tree which explained why my girls never saw them at family reunions.

From a speaker somewhere above and behind me a Dylan tune caught my attention.

“Who’s the Bob Dylan fan?” I asked. No one in the shop but me could have possibly remembered that Sixties poet and icon.

I like Bob Dylan,” Annabelle owned up. “In college I dated a guy who would take me to a perch with a beautiful vista near Capstone dorm at USC and we would get drunk on cheesecake and Dylan.”

“I would love to be a fly on the wall in this place,” I said.

“I’m telling you. It’s like a beauty shop in here sometimes,” Annabelle confessed.

By this time, my daughter had tried on a dress, a skirt and the runway shorts and sister had joined me on the love seat. She liked the dress.

You know what I bet would look good on you? Annabelle said it more as a statement than a question. “We could make that dress out of this material,” she suggested producing a fabric from a recent buyer’s trip to Mood’s in New York. “This is Milly.”

I had no idea who or what Milly is or was but my daughters and Mama April seemed duly impressed so I didn’t ask.

“I love it,” my youngest cut her blue eyes in the direction of sister who gave her a nodding approval.

“Great. Let’s take your measurements,” Annabelle said grabbing pad, pen and tape measure.

“Annabelle,” Mama April said, switching subjects, “you remember the dress I bought off of your back? I was going out of town and needed something to wear,” she said, directing the story toward me. “I came in here and liked what Annabelle was wearing so I bought it and took it with me. I wore it until I got tired of hearing the compliments.”

“And I gave you a previously worn discount,” Annabelle, always the entrepreneur, reminded.

“Alright,” Annabelle said, finishing the measurements. “When do you need this?” Sorority rush would be in late September and a final fitting would be required. They worked out a “due date” for the dress and I traded the swipe of a plastic card for the promise of a future LaRoque original and we said our goodbyes to Annabelle and Mama April.

As we were leaving, two other young women arrived, no doubt shopping for that “look” that would define them. They had come to the right place. On the way home, it occurred to me that when my daughters reflect back on some of the most important social occasions of their early years, they are going to remember that a place called LaRoque was part of it.

Tuesday, September 13, 2011

the fall line in a boutique near you!


we have been busy at LaRoque! the fall wholesale line is in full swing.
hang tags tied. hooks, eyes and buttons on skirts and fancy fall frocks.
garments pressed, everything in a hanging bag and they are off to a boutique near you!


some of our favorite looks for fall....

the trudy one shoulder in hounds tooth
eleanor wrap dress in gold
hartley backless shift with coral sash
annie ruffle top and laura pleat skirt

caroline bow top and brittan skirt

annie ruffle top and jodi bow skirt

very pleased and excited to announce that our fall line is now in available in the following boutiques along the east coast. to see the complete collection visit our website
http://www.shoplaroque.com/collection.html

Locations:
Flagship Shop:
LaRoque
2700 devine street
columbia, sc 29205
(803) 765-6062

Antigua
Lipstick
P.O. Box W1923
St. John's, Antigua
(268) 562-1130

Alabama
The Shopt For Pappagallo
2803 Cahaba Road
Birmingham, AL 35223
(205) 870-0470

Holiday
4513 Old Shell Road
Mobile, AL 36608
(251) 342-4911

Florida
Snappy Turtle
1100 E. Atlantic Ave.
Delray Beach, FL 33445
(561) 276-8088


Joy of Palm Beach
233 Royal Poinciana Way
Palm Beach, FL 33804
(561) 833-4569

Georgia
Ginger Howard Selections
3164 Peachtree Road NE
Atlanta, GA 30305
(404) 869-0115

Soho
435 Highland Ave.
Augusta, GA 30909
(706) 738-6884

The Blue Door
6501 Whitesville Rd #400
Columbus, GA 31904
(706) 596-0139

Magnolia Hill
2521 Airport Thruway # 100-B
Columbus, GA 31904
(706) 507-4415

Crimson and Clover
205 S. 7th Street
Cordele, GA 31015
(229) 273-7555


Threads on Mulberry
124 Savannah Avenue
Suite G-1
Statesboro, GA 30458
(912) 489-5189

Only Options
1421 Gornto Road
Valdosta, GA 31602
(229) 244-1807

Kentucky
Alma Hall Inc. Pappagallo
600 US 31W Byp Ste 8
Bowling Green, KY 42101
(270) 781-6831

The Cotton Patch
3367 Tates Creek Road
Lexington, KY 40502
(859) 269-8839

Blossoms
805 Frederica Street
Owensboro, KY 42301
(270) 689-2229

Louisiana
Town and Country
1514 St. Charles Avenue
New Orleans, LA 70130
(504) 523-7027

North Carolina
Monkee’s of Biltmore
7 All Souls Cres
Asheville, NC 28803
(828) 277-6002

M Christopher's
111 Reynolda Vlg, #B
Winston-Salem, NC 27106
(336) 722-4520

South Carolina
Warren on King
154 King Street
Charleston, SC 29401

Miss. Lizzie
819 Front Street
Georgetown, SC 29440
(843) 546-0495

Sugar Boutique
203 Waller Street
Greenwood, SC 29646
(864) 229-6322

Minnie's Giftique
142 E Carolina Avenue
Hartsville, SC 29550
(843) 383-6380

Jessica’s
316 Mill Street
Manning, SC 29102
(803) 433-5555

Taylor’s
11412 Ocean Hwy #B
Pawleys Island, SC 29585
(843) 237-9500

Three Sisters
146A E. Main Street
Spartanburg, SC 29306
(864) 582-7750

Sally Bette's
9492 Ayscough Road
Summerville, SC 29485
(843) 937-6211

Tennessee
The Cotton Mill
Grace’s Plaza
4009 Hillsboro Rd. Suite 105
Nashville, TN 37215
(615) 866-2734
(615) 866-2188

Virginia
Kiskadee
2205 Mount Vernon Ave
Alexandria, VA 22301
(703) 549-0813

Monkee's of Fredericksburg
827 Caroline Street
Fredericksburg, VA 22401
(540) 368-2111

Janice Cain Stationary
316 Brown Street
Martinsville, VA 24112
(276) 638-3282














Wednesday, August 17, 2011

LaRoque in the New York Times!



i can not tell you what it felt like to open the New York Times on sunday and read the sunday styles section. to be apart of an article that undoubtable rings true for so many americans is very gratifying.

do you consider yourself "successful now?" my mom asked on sunday as we both read.

this is what i told her:
success for me is making someone feel beautiful on an important day. finding beautiful fabric to turn into a fancy birthday frock... going to a place everyday that feels more like a living room than a retail space and cultivating relationships. even on the slow days, i do not question my choice to "abandon the cubical." the press along the way, especial this article, has been a priceless intrinsic reward. a small sign telling me not to give up my dream. when the rest of the world says hang up your hat and do something that offers a retirement plan and the like. i look back on articles that i have been featured in and i think, ive been an inspiration to someone. when the thought, was i in fact "crazy" to give up all that the corporate world has to offer crosses my mind, i always tell myself, its better to make a living off your own dream than than someone else. alex williams, the writer for the Times, put it best, "the dream job is a job and much as it is a dream." owning you own business is not always easy or fun.

this is my dream and weather i succeed or not i have gone against the odds, out on a limb, and tried. there is no company car or corporate 401k that would feel better than someone choosing to wear my piece of art. what an honor to share these pages with others like me who have taken a chance despite the odds. few things more rewarding than being able to make a living off of your life. and although,
there have been many times when i have had oatmeal for dinner and grey goose for desert, contemplating these questions and my bank account i have yet to regret my leap of faith.
















Friday, August 12, 2011

meeting tory burch and other highlights from new york.

i love so many things about new york. one of the best things about new york is that every trip can be different... so much to see and do. here are a few of the high lights from my last trip. i try to see at least a hand full of my favorite places each time i'm in the city. there is always a surprise waiting for you in new york... i had no idea meeting one of my favorite designers would be it.

#1 mood fabric
#2 vintage sewing machines on display in soho
#3 ties at bergdorf goodmans. love love love the silks.
#4 handmade shoes by katheryn amberleigh on mott. see more at
www.kathrynamberleigh.com
#5 central park.
#6 FAO Schwarz
# 7 subway music
#8 icecream on prince
#9.
i have to tell you that last time i was in new york i met tory burch. have you heard of the pierre hotel? its is wonderful. tory burch and her children live there. one night in the hotel and you would want to live there too. it is beautiful.
coming home from dinner one night, there she was in the lobby. pony tail, tunic and garment bag over her arm. she was as nice as she could be. i was reluctant to tell her about laroque as im am sure aspiring designers attack her all the time with questions craving advice...( i didn't want her to think i was one of them). with the persistence from the friend i was with, i told her i had the smallest clothing line in the world. it was nice to share a walk down the hall way and an elevator ride with her. to be able to tell her in person how much i admired her work really meant the world to me. we talked about sourcing fabric and the changes that she is making to her retail stores. have you seen the purple that she is incorporating in her boutiques? love it with the orange and green.
the elevator operator opened the door and there i was on the 6th floor, it seems we had arrived sooner than the last time, always seems that way when you are having a nice conversation.
she said good luck with your line, and i told her the same.

Friday, August 5, 2011

introducing: the picnic dress


what makes the perfect transition dress?
a dress with sleeves.
now with sandals and later with boots.
introducing the picnic dress.
who doesn't want to go on a picnic wearing this dress? i do. yes, it is a silk dress and yes, you'll be sitting on a blanket {on the grass} with your beau. isn't that what living is about? wearing a fancy dress during the day and picnicking with your grandmothers china? life is far too short for paper plates and gym clothes out side of the gym. {if you ask me}

here was the ruff draft.

the hem too long, the the sleeves too short. neckline not quite right. we need contrast but not a sash. insert yellow waist band s'il vous plait.
this is what its like: the making of the dress while we are still perfecting the pattern. we make a sample. and then snip, nip, cut and alter until at last it "fits" perfectly.

voici que vous allez! jolie robe!

i am very excited about the new picnic dress.
and i hope you are too.
available in an array of fall fabrics to suit your fancy very very soon.


stay tuned.
xo.



Saturday, July 30, 2011

vintage vogue inspiration:

i recently acquired a collection of vintage vogue magazines. translation, hours and hours of inspiration. i love pondering the pages. the colors, cuts and photographic composition move me. after cups and cups of ginger peach tea and honey (and etta james on repeat) i concluded that it is the lifestyle that these photographs portray that i am drawn to. these pages are the mecca of the american woman; continually pulled to them for nostalgic inspiration. timeless yet modern. tailored and whimsical.
i remember my grandmother... she didn't have to compromise style to be bake an exceptional apple pie. under her apron she dressed. really dressed. like she was going somewhere. (and sometimes it was only to the "fancy" dinning room to serve sweet tea and fried chicken)

how do i make these inspirations my own? what to take from these photos that will translate into our next collection? sophisticated, whimsical and timeless. moms shift dress with a more tailored cut or a mini skirt out of a bright yellow wool paying homage to my alma mater.
a shift dress with sleeves adorn with oversized buttons... i think we are on to something.

look for new fall styles that will make you think of your grandmother with admiration... the older i get the more i realize how cool she really was.

thank you grannie and thank you vogue.

{ here are a few of my favorites. enjoy }
















Thursday, July 21, 2011

solana beach ca: and driving the pch



i have always wanted to drive the pacific cost highway. other than the blue ridge parkway, the PHC is one of the most noted drives in the continental united states. mountains on one side, pacific ocean on the other, the winding highway stretches from san diego to seattle. famous artists have sung, written, painted, pontificated life, pondered the universe and been inspired on the PCH. the drive is said to be a right of passage and self discovery.

one of my stops along the PCH was solana beach. what a perfect place to spend the afternoon. open air antique shops and boutiques line a street where locals and tourist mix to plunder the latest in beach house chic decor. my favorite shop was bon bon. i continually asked myself and the shop keeper "can i ship this home?"





next stop, clairs on cedros for lunch. i had the wall street journal and watermelon gazpacho on the porch. ordered a hibiscus sweet tea to sip while i meandered the design district.


it is true what they say, the PHC is more of a mindset than a highway.
there is something about having the windows rolled down and your mind open. i drove without the radio. on the PCH you don't need music to transport your mind; the scenery does it for you. mountains on one side, cliffs jutting out into the ocean on the other, and there you are in the middle of one of the most beautiful places in the world.
i didn't take away any great song lyrics, or an idea for an oil painting or a soon to be famous quote about life as many before me have. i did, however, leave with a feeling of peace that only comes from salt air, an open mind and a good drive.

Wednesday, July 20, 2011

mood fabric : new york



for someone who doesn't know what to look for it is easy to miss. small signs hang in a window about 10 stories up after you turn onto 37th street. you enter a small corridor. the elevator operator, larry (who has been the lift attendant for 20 plus years ) pulls the steal doors closed and cranks the elevator to the 14 floor.

the door opens.
my heart starts to beat fast.
where to first?
what to look at?
i think i had a plan but im pulled in every direction....
organized chaos everywhere.
chiffon for skirts, charmeuse for dresses, chanel tweed for a suit...
today is saturday and mood closes at 4.
im in heaven for the next hour.


oscar de la renta, marc jacobs, zac posen, versace, gucci...waiting to be turned into any frock you fancy.

this silk will soon be bow ties for the fall...

don't you love the vintage dinosaur buttons?
feathers waiting to be made into a fascinator...



there is no place like mood fabric.
having excellent customer service and deep roots in the fashion scene, mood has become a sought out destination for european fabrics and italian treads. mood is the mecca of apparel design. silk, gabardine, wool, lace, leather you name it, it's there. it is said that if you don't find it at mood, you wont find it. over 40,000 square feet of notions, fabric, buttons and trim. a novice sewer or master tailor, mood is the place to be inspired and create.

four o'clock seemed to come sooner than an hour as i hurried to make my final selections. most of what i found you will find on the custom rack at the shop. the prints are perfect for your pool side or pew side occasion.

{a few pieces ill save for me... its hard to part with things you fall in love with.}